B.PHL / Independence Blue Cross

MEDICAL INDUSTRY

about the client

The B. PHL Innovation Fest is a Philadelphia-based innovation festival, supported by Independence Blue Cross.

B. PHL Innovation Fest is a Philadelphia-based innovation festival, supported by Independence Blue Cross. The three-day festival spotlights Philadelphia innovations and companies in a variety of industries including health care, tech, and the arts, with the goal of changing popular opinion to view the city as a hub for entrepreneurship.


Independence Blue Cross is southeastern Pennsylvania’s largest health insurance company.

the problem

The COVID-19 pandemic presented a new problem for B. PHL’s organizers.

How do they enable people to connect with each other during a virtual event? 


Agora World allowed them not only to offer a space for attendees to meet each other but to do it in a place familiar to all visitors: a virtual city of Philadelphia.

the solution

We created a central place for event-goers to meet up and connect directly, without the backdrop of a virtual event.

Agora World built the B.PHL world using 3D models of many staple Philadelphia locations, including Independence Hall, restaurants such as Pats and Geno’s Steaks, baseball stadium Citizens Bank Park, and the Philadelphia Museum of Art (famous for the Rocky Steps).


The space also contained a customizable Tech Center for presentations and many open areas for conversations. In addition, the world was built with a day and night cycle aligned with Philadelphia’s time zone to closely resemble conditions in the outside world.

World Design and Results

“It was so important that we represent our city the right way through its own, lively virtual space,”

– Ethan Berg, Agora World Founder & CEO

The most important aspect of the project was giving the Philadelphia crowd an authentic experience. 

“We know that work-from-home has made many people feel isolated, and people are longing for a fun experience to try with others virtually. For a few days, at least, we wanted to give people a place to feel as though everything was back to normal, and we were exploring the city of Philadelphia together again.”


You can explore the B.PHL event space with others at the room code: philly.

Technically Media

Agora World provided a place where attendees could network and share ideas like they would at an in-person event.

technology industry

Scribewise

Let’s Face It: Making your story heard in a sea of information on the Internet is not easy.

virtual company hq

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